I was discussing watching movies multiple times with my wife a few nights ago as we started to watch
Logan Lucky for the second time. She ended up falling asleep because she realized that she was watching the same movie, but I still saw it through.
The next day, I had a theory on psychology and watching movies for a second time without realizing it. I believe that Hollywood came up with a way to maximize profits by getting you to watch a movie a second time without realizing it because you could just remember a scene from a trailer and shrug it off that you haven't seen the movie before, possibly leading you to watch it later down the road for a third time.
This theory, of course, would be a conspiracy theory. However, it's evident that movie trailers have changed from the 90s to now. Trailers back then crammed 25+ scenes into one clip and never really gave away the full plot of the movie. On the other hand, movie trailers today can pretty much sum up a movie with longer scenes from it. With the new trailer format, you can get the feeling that you've watched it before because so much is told in the preview, while that was never the case before.
I tested this with just one movie. I went back to compare the trailer of Twister (1996) to Twisters (2024).
Twister (1996)
Twisters (2024)
If you watch the trailer for Twister from 1996 and then start watching the movie, you probably won’t feel like you’ve seen it before during the movie. But with the trailer for Twisters, it’s different. The trailer gives away so much that while watching the movie, you might feel like you’ve already seen it. A year later, if you decide to watch Twisters (2024) again because you saw it hit streaming and watched the trailer before watching it (again), you could feel like you’ve seen it before. However, you might brush it off and think it’s because of the trailer and not because you’ve already watched the movie.
Or, it could all be a coincidence and trailers had to change because our attention span has changed from social media influence.